Recently updated on August 28th, 2024 at 09:57 am
It is no secret that since the global pandemic most businesses had to adapt to some kind of digital structures, both internally (the way their teams talk to each other, Zoom) and externally (the way the brand talks to customers). Digital Transformation became the buzzword. Unfortunately like most buzzwords the phrase was used until the meaning was lost on most. Instead of illustrating a clear idea for businesses to implement, it became an amorphous concept that only meant a significant cost in both time and money.
Google has revealed the model they use to help business owners and C-suite level individuals understand the process of digital transformation and how it pertains to their company. Their way of deconstructing the process is called Route to Ready.
“When it comes to digital transformation you don’t have to do everything but you have to do something.” – Bethany Poole, Senior Director of One Google Ads Marketing
Basically the folks at Google Ads have identified 6 key areas that a business may use to begin the process of digital transformation while remaining within the scope of their budgets and operational capabilities. Through an introspective cycle whereby data is used to inform strategic decision-making at the highest level, the company can optimise practically every facet of their organisation to improve ‘short term growth’ and ‘long term resilience’. Adaptation is the defining attribute for an organism to achieve success in its environment. Businesses that can adapt to the digital environment and do so efficiently will live long and prosper.
The six parts of Google’s Route to Ready process are:
- Planning & Budgeting
- Talent, Teams & Culture
- Data & Insights
- Customer-centric marketing
- New customer experiences
- Outcomes and agility
Novel solutions like this are required to understand how best to guide your business through the process of digital transformation. The route each business takes will be tailored to the specific needs of their company in its specific marketplace. ‘It is a process not a project’ because even though you may implement one change in how your business operates, this change will identify areas in the business where weaknesses may be addressed or strengths may be exploited. For Mondelez the process began when they focussed on customer centricity to transform their marketing activities for the digital sphere.
Each business may be different but the basic principles of the process remain the same and having someone to help guide your company’s path through digital transformation is often a significant key to success. The Digital Doorway team is able to identify which areas of your business will be best for the process to begin and stay along for the ride as adaptation spreads to various other divisions of the organisation. Our knowledge becomes your knowledge and we aim to equip your team with the tools and understanding to drive short term growth and long term resilience in ever changing environments. Contact us to begin the digital transformation journey for your business today.