Talent, Teams & Culture – Unlocking Human Potential Through Automation

Recently updated on August 28th, 2024 at 10:01 am

The idea of automation may conjure up images of robots taking over jobs in factories but in the world of The Fourth Industrial Revolution the thinking around this concept needs to change. Automation does not replace people but it augments their ability to achieve optimal outcomes through improved performance. In the simplest sense, automation frees up time for people to focus on other priorities, primarily those that can’t be automated. 

For marketers this time is typically better spent on strategising new tactics or translating data into insights to inform decision-making. Effectively as automation frees up time for people to work on jobs that cannot be automated, they have an increased capacity for creative problem solving. In the case of marketing, this involves devising novel marketing strategies to improve growth and sustainability. 

Automation also allows for experimentation with regard to implementation. Different stratagems can be employed to derive data, which inevitably leads to better outcomes as savvy strategists adapt their tactics to optimise outcomes. With more information about the market business leaders can make better decisions about how to run their operations.

These optimal outcomes are defined by the core business objectives of the company. By aligning the teams on these measurable values, new methods of achieving them can be tried. Data-driven decision-making coupled with a test-and-learn mindset enables a team to gain critical knowledge of their target market in a relatively short space of time. 

This real time data collection allows talented marketers to gain insight as to which options will lead to better outcomes going forward. These decisions can be measured against the gathered data to find out what works and what doesn’t. This is the basis of data-driven improvement. 

To align these factors into a single strategy, silos of specialisation as previously conceptualised, need to change. Instead of having walls that separate different sections of a business organisation (sales, marketing, finances, etc.) successful companies have bridges between them that encourage cross channel communication. This ensures that teams within the organisation can form a holistic picture of the situation, further helping them to make decisions that increase short-term growth and ensure long-term sustainability.

At the heart of all these actions is a customer centric philosophy. Marketing decisions must be made with the customer in mind. Creating standardised customer experiences engenders a consistent experience for consumers that improves the brand awareness of the business to both existing and potential customers. 

Advising businesses on how to manage the process of digital transformation is what we do. Navigating all these changes to understand how digital marketing affects each aspect of an organisation can be overwhelming, but with the right help positive results are practically inevitable. Contact us now to find out more.