How to use Meta technologies to connect with audiences Admin February 25, 2023

How to use Meta technologies to connect with audiences

Recently updated on June 28th, 2023 at 08:32 am

In this blog we’re going to help you understand how to establish a business presence on Facebook, Instagram and WhatsApp. You will learn how to use these apps to build awareness, engage customers and achieve business goals.

Tools for businesses on Facebook, Instagram and WhatsApp

Businesses of all sizes can use these social networking tools to establish a presence online and tell their stories to relevant and engaged audiences.

Businesses on Facebook

When businesses join Facebook, they can connect with their customers and access features that help them grow their communities.

  • Develop a business presence
      • With Facebook business Pages, businesses can add personalised information to help their customers find them. It is effectively another touchpoint in the customer journey as they acquaint themselves with your brand.
      • Businesses can share posts and Stories on a Facebook Page to stay in touch with their customers. Authentic content resonates with audiences and nurtures leads from awareness, through consideration, to conversion. To save time in execution, marketers can use Meta Business Suite to manage and schedule posts.
  • Engage with online communities
      • Businesses can host events or create and join groups to engage with people online. These interactive settings improve community engagement and entrench the relationships your brand has with its consumers.
      • To communicate with customers, businesses can use Messenger to send and receive direct messages. Instant messaging allows for heightened responsiveness which is highly valued in the contemporary marketing environment.
  • Sell with shops
      • Businesses can create and use Shops as digital storefronts. With this free tool, they can add a store catalogue, customise the look and feel of a shop and sell products. With features like this Meta supports every stage of the funnel, allowing users to complete their purchasing journey here and now.
  • Get noticed with ads
    • Businesses can use Meta Ads Manager to develop advertising campaigns aligned with their business goals. They can create ads, set a budget and select ad placement options across Facebook, Messenger and Instagram.

Businesses on Instagram

People come to Instagram to explore their passions, express themselves, discover and share. Businesses can use this platform to join their community and fuel momentum. When businesses join Instagram, they can connect with people who care about the same things they do. By expressing themselves with powerful visuals, businesses can interact with people, inspire action and grow passionate communities.

Let’s take a look at the different tools Instagram offers:

  • Develop a business presence. 
      • Businesses can create a business profile and share posts with their followers. They can use different creative formats like feed posts, Stories, Instagram Live, videos and Reels to build a presence and reach an audience. Understanding the optimal mix of formats for your message to have maximum impact is key.
  • Engage with vibrant communities.
      • To connect with people on Instagram, businesses can use hashtags and mentions in their posts. Mentioning individual accounts improves your page reach.
      • Businesses can have conversations with customers and show them that they care with messages on Instagram.
      • With Instagram Live, businesses can broadcast live video to engage their communities and share updates in real time.
  • Boost sales with shopping
      • Businesses can create shopping posts and sell their products straight from their Instagram profiles. Making the ability to purchase convenient increases the odds of sales occurring.
  • Create ads to promote business growth
      • To reach a larger audience, businesses can convert their Instagram posts and stories into ads. Once content has budget behind it for promotion the performance improves exponentially.
  • Use the professional dashboard
    • Explore educational information from Instagram and business tools from one destination. Use the professional dashboard and the insights tool to learn about how your followers interact with your photos and videos. This knowledge can help you create posts that are relevant to your audience and increase opportunities for them to see your profile and take action.

Businesses on WhatsApp

Businesses and their customers can use WhatsApp to get in touch with one another anywhere and at any time via free and secure text messages and voice and video calls. WhatsApp business tools can also help businesses build relationships and serve their customers around the world.

  • Establish a business presence
      • Businesses can create a WhatsApp business profile to communicate with customers over text, voice and video.
      • To make it easier for people to start conversations, businesses can share short links and QR codes that open a WhatsApp chat window when scanned.
  • Communicate with customers. 
      • Businesses can use built-in WhatsApp Business features to keep up with customer conversations. For example, they can use quick replies to provide fast answers to frequently asked questions, greeting messages to welcome customers to a chat and away messages to let them know when to expect a reply.
  • Improve the shopping experience.
      • With catalogues, businesses can showcase and share their products so people can easily browse and discover things they might want to buy.
  • Advertise to start new conversations with your business
    • Ads that click to WhatsApp are a great way for people on Facebook and Instagram to discover your business and also provide people a quick way to chat with your business about pricing or ask for recommendations. People who respond to ads that click to WhatsApp are automatically directed to start a conversation with your business.
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