- Planning and Budgeting – Increasing Agility Through Adaptable Budgets“Plans are worthless, but planning is everything.” - Dwight D. Eisenhower. It is all good and well to have defined goals, targets and budgets, however, the world is not a closed system and contingencies are often required to adapt operations to meet changing circumstances. Unforeseen changes are a fact of...
- From Funnel to Flywheel – The Centrifugal ModelA centrifugal fan uses those forces of physics to push air in a specific direction. Usually out of the fan itself. When it comes to business and applying similar ideas of forces (utilizing technological and social advances) to a company’s lead generation and conversion process, the movement is directed inward...
