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  • Marketing in the Holiday SeasonMarketing in the Holiday Season
    Marketing in the Holiday Season
    The holiday season is packed with a unique buzz of excitement in the atmosphere. With so many marketing campaigns already underway, brands must gear up for what promises to be an exhilarating and lucrative season. In this article, we’ll delve into the tools, resources and strategies you can use to...
  • Meta ads managerGetting Started with Meta Ads Manager
    Getting Started with Meta Ads Manager
    We’ve all seen some posts on Facebook and Instagram that have the ‘sponsored’ tag. But do you know how to run paid media activities on these social networks? The answer has been simplified as Meta has introduced Ads Manager, a platform through which you can successfully create, manage and optimise...
  • Advertising on social media (2)Advertising on Social Media
    Advertising on Social Media
    Advertising using social media platforms has become the norm for many brands. The algorithmic methods used help brands reach key audiences at key times during the customer journey from awareness to conversion. Understanding how advertising on social media works, including the tips and tactics which improve ad performance, can yield...
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