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  • 3-Insights-For-Creating-Engaging-Content
    3 Insights For Creating Engaging Content
    Creating content is not just about putting out information—it's about crafting messages that resonate, inspire, and drive meaningful action. 
  • How AI is Improving Digital Marketing
    The impact of artificial intelligence in digital marketing is profound and far-reaching; it has revolutionised how marketers do their work. As it continues to evolve and become more sophisticated, its influence on the digital marketing landscape will only continue to grow. Join us as we review the effectiveness of AI-driven...
  • Meta ads manager
    Getting Started with Meta Ads Manager
    We’ve all seen some posts on Facebook and Instagram that have the ‘sponsored’ tag. But do you know how to run paid media activities on these social networks? The answer has been simplified as Meta has introduced Ads Manager, a platform through which you can successfully create, manage and optimise...
  • Search Insight to Help Marketers Respond
    Insights are a key in bringing about transformation to marketing, and to realise this change marketers need to be able to read and analyse the trends found in market data. One of the most important aspects of analysing data is the ability to make sense of it, turning the data...
  • Advertising on Social Media
    Advertising using social media platforms has become the norm for many brands. The algorithmic methods used help brands reach key audiences at key times during the customer journey from awareness to conversion. Understanding how advertising on social media works, including the tips and tactics which improve ad performance, can yield...
  • How to Match Metrics with Objectives
    Marketing activities need to have a clearly defined objective. Without knowing what the purpose of your marketing activities are, you won’t be able to know which metrics to analyse to know whether the activities were successful or not. Marketing objectives can be defined by inspecting the types of content you’re...