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  • Start marketing with Meta
    Introduction to Meta technologies In this blog we will review how to use Facebook, Instagram, and WhatsApp to establish an online marketing presence for your business. Many business owners are unsure of the value that social media offers them, this article aims to make clear the marketing benefits and features...
  • From Funnel to Flywheel – The Centrifugal Model
    A centrifugal fan uses those forces of physics to push air in a specific direction. Usually out of the fan itself. When it comes to business and applying similar ideas of forces (utilizing technological and social advances) to a company’s lead generation and conversion process, the movement is directed inward...
  • How to Match Metrics with Objectives
    Marketing activities need to have a clearly defined objective. Without knowing what the purpose of your marketing activities are, you won’t be able to know which metrics to analyse to know whether the activities were successful or not. Marketing objectives can be defined by inspecting the types of content you’re...