- January 23, 2023How to align B2B Marketing and Sales teamsIn the traditional sales funnel the marketing team qualifies leads which are then handed over to the sales team to further nurture the leads toward conversion. However, as the technological environment evolves through the Fourth Industrial Revolution, so does the way in which buyers engage brands. The traditional sales mentality...
- August 18, 2022An Introduction to LinkedInLinkedIn is not a typical social media service. Some argue that LinkedIn isn’t social media at all. What is agreed upon is that LinkedIn is a social network. But it does operate very differently than Facebook, Twitter or Instagram, primarily because it is professionally oriented. Since this is their unique...
- April 10, 2022The Digital Marketing Iceberg“I have a clear view of our organisation’s digital transformation path”. This is what every CEO wants to hear but it is not something that can be said by every CIO, CSO, CTO or marketing manager. The truth is that what we refer to as digital marketing nowadays is not...
- March 5, 2022How to Match Metrics with ObjectivesMarketing activities need to have a clearly defined objective. Without knowing what the purpose of your marketing activities are, you won’t be able to know which metrics to analyse to know whether the activities were successful or not. Marketing objectives can be defined by inspecting the types of content you’re...