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  • How to align B2B Marketing and Sales teams
    In the traditional sales funnel the marketing team qualifies leads which are then handed over to the sales team to further nurture the leads toward conversion. However, as the technological environment evolves through the Fourth Industrial Revolution, so does the way in which buyers engage brands. The traditional sales mentality...
  • An Introduction to LinkedIn
    LinkedIn is not a typical social media service. Some argue that LinkedIn isn’t social media at all. What is agreed upon is that LinkedIn is a social network. But it does operate very differently than Facebook, Twitter or Instagram, primarily because it is professionally oriented. Since this is their unique...
  • How to Match Metrics with Objectives
    Marketing activities need to have a clearly defined objective. Without knowing what the purpose of your marketing activities are, you won’t be able to know which metrics to analyse to know whether the activities were successful or not. Marketing objectives can be defined by inspecting the types of content you’re...