Getting Started with Meta Ads ManagerWe’ve all seen some posts on Facebook and Instagram that have the ‘sponsored’ tag. But do you know how to run paid media activities on these social networks? The answer has been simplified as Meta has introduced Ads Manager, a platform through which you can successfully create, manage and optimise...
Planning and Budgeting – Increasing Agility Through Adaptable Budgets“Plans are worthless, but planning is everything.” - Dwight D. Eisenhower. It is all good and well to have defined goals, targets and budgets, however, the world is not a closed system and contingencies are often required to adapt operations to meet changing circumstances. Unforeseen changes are a fact of...
Route to Ready – Digital Transformation by GoogleIt is no secret that since the global pandemic most businesses had to adapt to some kind of digital structures, both internally (the way their teams talk to each other, Zoom) and externally (the way the brand talks to customers). Digital Transformation became the buzzword. Unfortunately like most buzzwords the...