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  • Lead-Generation-Meta-Instant-Forms
    Enhance Lead Generation with Meta Instant Forms
    Find out how to use Meta Instant Forms to stand out in the myriad of lead generation ads in social media.
  • How to Match Metrics with Objectives
    Marketing activities need to have a clearly defined objective. Without knowing what the purpose of your marketing activities are, you won’t be able to know which metrics to analyse to know whether the activities were successful or not. Marketing objectives can be defined by inspecting the types of content you’re...
  • The Marketing Reporting Glossary
    When it comes to reporting the outcomes of marketing activities the actual meaning of what is going on can get lost in all the jargon. To help you navigate the waters of marketing language we have put together a glossary of marketing reporting terms for you to peruse. ​​Common Reporting...