- The Role of Campaign-Based Marketing in Brand PresenceStrategic marketing campaigns are focused bursts of activity that bring your brand to life. Let’s explore the essence of marketing campaigns in detail.
- How to Match Metrics with ObjectivesMarketing activities need to have a clearly defined objective. Without knowing what the purpose of your marketing activities are, you won’t be able to know which metrics to analyse to know whether the activities were successful or not. Marketing objectives can be defined by inspecting the types of content you’re...
