Advertising on Social MediaAdvertising using social media platforms has become the norm for many brands. The algorithmic methods used help brands reach key audiences at key times during the customer journey from awareness to conversion. Understanding how advertising on social media works, including the tips and tactics which improve ad performance, can yield...
Route to Ready – Digital Transformation by GoogleIt is no secret that since the global pandemic most businesses had to adapt to some kind of digital structures, both internally (the way their teams talk to each other, Zoom) and externally (the way the brand talks to customers). Digital Transformation became the buzzword. Unfortunately like most buzzwords the...
From Funnel to Flywheel – The Centrifugal ModelA centrifugal fan uses those forces of physics to push air in a specific direction. Usually out of the fan itself. When it comes to business and applying similar ideas of forces (utilizing technological and social advances) to a company’s lead generation and conversion process, the movement is directed inward...
The Marketing Reporting GlossaryWhen it comes to reporting the outcomes of marketing activities the actual meaning of what is going on can get lost in all the jargon. To help you navigate the waters of marketing language we have put together a glossary of marketing reporting terms for you to peruse. Common Reporting...