New Customer ExperiencesWith a customer-centric marketing strategy in place it becomes imperative to give your customers unique brand experiences. How do you upgrade your customer experiences? It begins with understanding that most consumers consider themselves ‘channel agnostic’, meaning that the border between the online and offline marketing worlds has been blurred. So...
Customer-centric MarketingThe age old adage that “the customer is always right” still rings true in the era of digital transformation. Regardless of your business offering or target market, the goal of creating awareness with potential or returning customers at key points in the purchasing process is vital to success. Having a...
How to Match Metrics with ObjectivesMarketing activities need to have a clearly defined objective. Without knowing what the purpose of your marketing activities are, you won’t be able to know which metrics to analyse to know whether the activities were successful or not. Marketing objectives can be defined by inspecting the types of content you’re...