- How to Use CRM to Drive Brand GrowthThe overarching goal of a CRM strategy is to enhance business relationships, increase customer satisfaction, and drive sales growth.
- A Simple Guide to Mapping Your Customer JourneyJust as companies plan their market entry and product development, understanding the customer journey requires analysing every touchpoint.
- How to align B2B Marketing and Sales teamsIn the traditional sales funnel the marketing team qualifies leads which are then handed over to the sales team to further nurture the leads toward conversion. However, as the technological environment evolves through the Fourth Industrial Revolution, so does the way in which buyers engage brands. The traditional sales mentality...
