- A Simple Guide to Mapping Your Customer JourneyJust as companies plan their market entry and product development, understanding the customer journey requires analysing every touchpoint.
- The Value of an Omnichannel Marketing StrategyAn omnichannel strategy is business's solution to delivering consistent, memorable customer experience across the digital landscape.
- How to Win with AutomationAutomation has become a cornerstone of increasing efficiency and productivity across various industries. Just like the automation of car assembly lines revolutionised the manufacturing sector, companies can benefit immensely from embracing automation in their marketing. In this article, we will explore the transformative power of automation and how to leverage...
- Measuring Digital Marketing PerformanceUnlocking the true potential of online marketing requires more than just creative campaigns; it demands a strategic measurement approach that goes beyond surface-level metrics. Understanding the differences between Key Performance Indicators (KPIs) and Return on Investment (ROI) is paramount. Join us as we delve into the intricacies of crafting a...
- Understanding Your AudienceUnderstanding your audience is the key to meaningful connections. Explore the 3 target audiences — new customers, existing customers and internal team members.
- Data And InsightsData-driven decision-making has been at heart of digital marketing since its inception but with recent advances in legislation strategic manoeuvring is required by organisations to maintain a healthy data-collecting capability. Is your business ready for a privacy-first future? The simplest way forward deals with the gathering of first-party data, that...
- Route to Ready – Digital Transformation by GoogleIt is no secret that since the global pandemic most businesses had to adapt to some kind of digital structures, both internally (the way their teams talk to each other, Zoom) and externally (the way the brand talks to customers). Digital Transformation became the buzzword. Unfortunately like most buzzwords the...
