Enhance Lead Generation with Meta Instant FormsFind out how to use Meta Instant Forms to stand out in the myriad of lead generation ads in social media.
The Return of Third-Party CookiesIn case you missed it, Google has decided not to phase out third-party cookies. Here’s what they had to say: “Instead of deprecating third-party cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing, and they’d be able...
A Comprehensive Guide to Measuring Digital Marketing PerformanceMeasurement lies at the heart of digital marketing success. Data helps businesses gain insights that drive informed decision-making and foster sustainable growth. Here is a comprehensive guide to utilising essential tools and platforms for monitoring digital marketing performance. The goal is to equip your business with the knowledge and resources...
Embracing CreativityIt’s no secret that creativity has been evolving more and more each year, and with the proliferation of digital dimensions, marketing efforts have transformed into something new, different and fresh. How can your brand make a difference in the seemingly overpopulated digital market? Invest in Creative Problem-solving Establishing a differentiated...
The Evolution of Digital MarketingDigital marketing is the epitome of digital transformation, it expresses the dynamism in an evolving marketing industry. The most important thing for organisations or brands is to focus on the efforts that can keep them competitive and most importantly, relevant. The Evolution Defined One could argue that the true genesis...
Dawn of the Cookieless FutureCookies have reached their final destination. Google has decided to phase out the use of third-party cookies, leaving brands to find more innovative and privacy-centric ways of interacting with their audiences. The shift to a cookieless digital marketing environment is radical, but not without new possibilities. What are cookies? Cookies...
Outcomes and AgilityIs your organisation ready to turn insights into innovation? The simplest and strongest strategy for dealing with the uncertainties of the future is using data to drive agile decision-making. The concept of agility methodology is not new, but its implementation remains a tricky prospect for the uninitiated. Making agile decisions...
Data And InsightsData-driven decision-making has been at heart of digital marketing since its inception but with recent advances in legislation strategic manoeuvring is required by organisations to maintain a healthy data-collecting capability. Is your business ready for a privacy-first future? The simplest way forward deals with the gathering of first-party data, that...
An Introduction to LinkedInLinkedIn is not a typical social media service. Some argue that LinkedIn isn’t social media at all. What is agreed upon is that LinkedIn is a social network. But it does operate very differently than Facebook, Twitter or Instagram, primarily because it is professionally oriented. Since this is their unique...
Route to Ready – Digital Transformation by GoogleIt is no secret that since the global pandemic most businesses had to adapt to some kind of digital structures, both internally (the way their teams talk to each other, Zoom) and externally (the way the brand talks to customers). Digital Transformation became the buzzword. Unfortunately like most buzzwords the...