Earned Media and Paid AdvertisingEarned media and Paid advertising (Rented Media) are just two of the three members of the media family, with owned media being the third. Understanding each member's characteristics as well as their strategic capabilities, can position organisations for marketing and public relations success. What is Earned Media? Put simply, earned...
Owned Media StrategyIn the media world, there are a multitude of platforms and publications where brands can publish content to market themselves effectively. Understanding which media to use for your marketing strategy is key to reaching success. In this article, we’ll expand on the owned media options available and how to incorporate...