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  • Third-party-cookiesThe Return of Third-Party Cookies
    The Return of Third-Party Cookies
    In case you missed it, Google has decided not to phase out third-party cookies. Here’s what they had to say: “Instead of deprecating third-party cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing, and they’d be able...
  • Marketing in the Holiday SeasonMarketing in the Holiday Season
    Marketing in the Holiday Season
    The holiday season is packed with a unique buzz of excitement in the atmosphere. With so many marketing campaigns already underway, brands must gear up for what promises to be an exhilarating and lucrative season. In this article, we’ll delve into the tools, resources and strategies you can use to...
  • 04.2023.DD Blog How to align B2B marketing and salesHow to align B2B Marketing and Sales teams
    How to align B2B Marketing and Sales teams
    In the traditional sales funnel the marketing team qualifies leads which are then handed over to the sales team to further nurture the leads toward conversion. However, as the technological environment evolves through the Fourth Industrial Revolution, so does the way in which buyers engage brands. The traditional sales mentality...
  • Advertising on social media (2)Advertising on Social Media
    Advertising on Social Media
    Advertising using social media platforms has become the norm for many brands. The algorithmic methods used help brands reach key audiences at key times during the customer journey from awareness to conversion. Understanding how advertising on social media works, including the tips and tactics which improve ad performance, can yield...
  • Data and InsightsData And Insights
    Data And Insights
    Data-driven decision-making has been at heart of digital marketing since its inception but with recent advances in legislation strategic manoeuvring is required by organisations to maintain a healthy data-collecting capability. Is your business ready for a privacy-first future? The simplest way forward deals with the gathering of first-party data, that...
  • google-ranking-factorsRoute to Ready – Digital Transformation by Google
    Route to Ready – Digital Transformation by Google
    It is no secret that since the global pandemic most businesses had to adapt to some kind of digital structures, both internally (the way their teams talk to each other, Zoom) and externally (the way the brand talks to customers). Digital Transformation became the buzzword. Unfortunately like most buzzwords the...
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