A Comprehensive Guide to Measuring Digital Marketing PerformanceMeasurement lies at the heart of digital marketing success. Data helps businesses gain insights that drive informed decision-making and foster sustainable growth. Here is a comprehensive guide to utilising essential tools and platforms for monitoring digital marketing performance. The goal is to equip your business with the knowledge and resources...
How AI is Improving Digital MarketingThe impact of artificial intelligence in digital marketing is profound and far-reaching; it has revolutionised how marketers do their work. As it continues to evolve and become more sophisticated, its influence on the digital marketing landscape will only continue to grow. Join us as we review the effectiveness of AI-driven...
Search Insight to Help Marketers RespondInsights are a key in bringing about transformation to marketing, and to realise this change marketers need to be able to read and analyse the trends found in market data. One of the most important aspects of analysing data is the ability to make sense of it, turning the data...
Outcomes and AgilityIs your organisation ready to turn insights into innovation? The simplest and strongest strategy for dealing with the uncertainties of the future is using data to drive agile decision-making. The concept of agility methodology is not new, but its implementation remains a tricky prospect for the uninitiated. Making agile decisions...
Data And InsightsData-driven decision-making has been at heart of digital marketing since its inception but with recent advances in legislation strategic manoeuvring is required by organisations to maintain a healthy data-collecting capability. Is your business ready for a privacy-first future? The simplest way forward deals with the gathering of first-party data, that...
Route to Ready – Digital Transformation by GoogleIt is no secret that since the global pandemic most businesses had to adapt to some kind of digital structures, both internally (the way their teams talk to each other, Zoom) and externally (the way the brand talks to customers). Digital Transformation became the buzzword. Unfortunately like most buzzwords the...