- August 14, 2023Mastering Content MarketingFinding a brand that communicates to you in a way that feels organic, authentic and effortless is marketing gold. This way of marketing is reliable and genuine, and it is called content marketing. In this article, we’ll dive into what content marketing is, why it’s valuable and how to develop...
- May 15, 2023Owned Media StrategyIn the media world, there are a multitude of platforms and publications where brands can publish content to market themselves effectively. Understanding which media to use for your marketing strategy is key to reaching success. In this article, we’ll expand on the owned media options available and how to incorporate...
- September 16, 2022Customer-centric MarketingThe age old adage that “the customer is always right” still rings true in the era of digital transformation. Regardless of your business offering or target market, the goal of creating awareness with potential or returning customers at key points in the purchasing process is vital to success. Having a...
- August 29, 2022Data And InsightsData-driven decision-making has been at heart of digital marketing since its inception but with recent advances in legislation strategic manoeuvring is required by organisations to maintain a healthy data-collecting capability. Is your business ready for a privacy-first future? The simplest way forward deals with the gathering of first-party data, that...
- August 18, 2022An Introduction to LinkedInLinkedIn is not a typical social media service. Some argue that LinkedIn isn’t social media at all. What is agreed upon is that LinkedIn is a social network. But it does operate very differently than Facebook, Twitter or Instagram, primarily because it is professionally oriented. Since this is their unique...
- June 28, 2022Planning and Budgeting – Increasing Agility Through Adaptable Budgets“Plans are worthless, but planning is everything.” - Dwight D. Eisenhower. It is all good and well to have defined goals, targets and budgets, however, the world is not a closed system and contingencies are often required to adapt operations to meet changing circumstances. Unforeseen changes are a fact of...
- May 13, 2022Route to Ready – Digital Transformation by GoogleIt is no secret that since the global pandemic most businesses had to adapt to some kind of digital structures, both internally (the way their teams talk to each other, Zoom) and externally (the way the brand talks to customers). Digital Transformation became the buzzword. Unfortunately like most buzzwords the...
- April 10, 2022The Digital Marketing Iceberg“I have a clear view of our organisation’s digital transformation path”. This is what every CEO wants to hear but it is not something that can be said by every CIO, CSO, CTO or marketing manager. The truth is that what we refer to as digital marketing nowadays is not...