- The Evolution of Digital MarketingDigital marketing is the epitome of digital transformation, it expresses the dynamism in an evolving marketing industry. The most important thing for organisations or brands is to focus on the efforts that can keep them competitive and most importantly, relevant. The Evolution Defined One could argue that the true genesis...
- Owned Media StrategyIn the media world, there are a multitude of platforms and publications where brands can publish content to market themselves effectively. Understanding which media to use for your marketing strategy is key to reaching success. In this article, we’ll expand on the owned media options available and how to incorporate...
