Dawn of the Cookieless FutureCookies have reached their final destination. Google has decided to phase out the use of third-party cookies, leaving brands to find more innovative and privacy-centric ways of interacting with their audiences. The shift to a cookieless digital marketing environment is radical, but not without new possibilities. What are cookies? Cookies...
Data And InsightsData-driven decision-making has been at heart of digital marketing since its inception but with recent advances in legislation strategic manoeuvring is required by organisations to maintain a healthy data-collecting capability. Is your business ready for a privacy-first future? The simplest way forward deals with the gathering of first-party data, that...