Recently updated on November 22nd, 2023 at 03:47 pm
Content curation is not a new concept, but it has now become more important than ever. With the abundance of information and content available online, it can be hard to stand out and provide value to your audience. That’s why content curation is a vital skill for any content marketer or creator who wants to build trust, authority, and engagement with their followers.
But what is content curation exactly? And how can you do it effectively?
Content curation is the process of finding, selecting, organising, and sharing relevant and high-quality content from reputable sources with your own audience. It’s not just about copying and pasting links or reposting content as it is. It’s about adding your own voice, perspective, and context to the content you share, and making it fit your brand and goals.
Content curation can help you:
- Save time and resources by leveraging existing content instead of creating everything from scratch.
- Provide value and education to your audience by giving them access to the best content in your niche.
- Establish your brand as a thought leader and a trusted source of information.
- Build relationships and network with other content creators and influencers in your industry.
- Boost your SEO and social media presence by increasing your content volume and quality.
But how do you curate content effectively? What kind of content should you share? And how much of it?
There is no one-size-fits-all answer to these questions, as different brands and audiences may have different preferences and expectations. However, there are some general guidelines and best practices that can help you create an ideal content curation mix.
Here are some tips to follow:
- Define your content curation goals and strategy: Before you start curating content, you need to have a clear idea of why you are doing it, who you are doing it for, and how you are going to measure your success. Align your content curation with your content marketing objectives, audience needs and success metrics.
- Find and select relevant and high-quality content: Use various tools and methods to discover and filter content that is relevant, reliable, authoritative, engaging, and up-to-date. Consider the format, tone, and style of the content, and how it matches your brand and audience.
- Organise and share your curated content: Distribute your curated content on different platforms and channels, such as your website, blog, newsletter, social media accounts, etc. Use different formats and methods to present your curated content, such as roundups, lists, summaries, reviews, quotes, infographics, videos, etc. Add your own commentary and context to the content you share, and give proper credit and attribution to the original sources. Encourage your audience to engage with your curated content, by asking questions, inviting feedback, or sparking discussions.
- Balance your content curation mix: The final tip is to balance your content curation with your own original content. Provide value and variety to your audience, and showcase your own expertise and creativity. A common rule of thumb is the 80/20 rule, which suggests that 80% of your content should be curated and 20% should be original. However, you can adjust this ratio according to your brand needs and preferences.
In summary, content curation is more than just sharing other people’s content. It’s a way to provide value to your audience, establish your brand as a thought leader, and build relationships with your target audience. However, content curation is not always easy. It takes a lot of time and effort to find, select, organise, and share the best content that matches your audience’s interests. You also need to balance it with your own original content and add your own voice, perspective, and context to make it stand out.
That’s where we come in. At Digital Doorway, we can help you master content curation by supporting you in identifying, selecting, organising, and sharing the most relevant and high-quality content that fits your brand and goals. Contact us today and let us help you create a powerful content curation strategy.
