Talent, Teams & Culture – Unlocking Human Potential Through AutomationThe idea of automation may conjure up images of robots taking over jobs in factories but in the world of The Fourth Industrial Revolution the thinking around this concept needs to change. Automation does not replace people but it augments their ability to achieve optimal outcomes through improved performance. In...
Planning and Budgeting – Increasing Agility Through Adaptable Budgets“Plans are worthless, but planning is everything.” - Dwight D. Eisenhower. It is all good and well to have defined goals, targets and budgets, however, the world is not a closed system and contingencies are often required to adapt operations to meet changing circumstances. Unforeseen changes are a fact of...
Route to Ready – Digital Transformation by GoogleIt is no secret that since the global pandemic most businesses had to adapt to some kind of digital structures, both internally (the way their teams talk to each other, Zoom) and externally (the way the brand talks to customers). Digital Transformation became the buzzword. Unfortunately like most buzzwords the...
The Digital Marketing Iceberg“I have a clear view of our organisation’s digital transformation path”. This is what every CEO wants to hear but it is not something that can be said by every CIO, CSO, CTO or marketing manager. The truth is that what we refer to as digital marketing nowadays is not...
From Funnel to Flywheel – The Centrifugal ModelA centrifugal fan uses those forces of physics to push air in a specific direction. Usually out of the fan itself. When it comes to business and applying similar ideas of forces (utilizing technological and social advances) to a company’s lead generation and conversion process, the movement is directed inward...
How to Match Metrics with ObjectivesMarketing activities need to have a clearly defined objective. Without knowing what the purpose of your marketing activities are, you won’t be able to know which metrics to analyse to know whether the activities were successful or not. Marketing objectives can be defined by inspecting the types of content you’re...
How to Design Creative for Social MediaGood graphic design has always been an integral part of marketing. But in a world where the average human attention span is less than 9 seconds it has become a vital component of successful marketing efforts. The importance of compelling visual design cannot be understated. Human beings process visual data...
The Marketing Reporting GlossaryWhen it comes to reporting the outcomes of marketing activities the actual meaning of what is going on can get lost in all the jargon. To help you navigate the waters of marketing language we have put together a glossary of marketing reporting terms for you to peruse. Common Reporting...