- How to plan a marketing campaignWhat is a marketing campaign? A marketing campaign is a coordinated set of activities designed to promote a product, service, or brand to a target audience. The goal of a marketing campaign is to generate interest, awareness, and ultimately, sales or other desired actions from the target audience. Marketing activities...
- Outcomes and AgilityIs your organisation ready to turn insights into innovation? The simplest and strongest strategy for dealing with the uncertainties of the future is using data to drive agile decision-making. The concept of agility methodology is not new, but its implementation remains a tricky prospect for the uninitiated. Making agile decisions...
- New Customer ExperiencesWith a customer-centric marketing strategy in place it becomes imperative to give your customers unique brand experiences. How do you upgrade your customer experiences? It begins with understanding that most consumers consider themselves ‘channel agnostic’, meaning that the border between the online and offline marketing worlds has been blurred. So...
- Advertising on Social MediaAdvertising using social media platforms has become the norm for many brands. The algorithmic methods used help brands reach key audiences at key times during the customer journey from awareness to conversion. Understanding how advertising on social media works, including the tips and tactics which improve ad performance, can yield...
- Customer-centric MarketingThe age old adage that “the customer is always right” still rings true in the era of digital transformation. Regardless of your business offering or target market, the goal of creating awareness with potential or returning customers at key points in the purchasing process is vital to success. Having a...
- Data And InsightsData-driven decision-making has been at heart of digital marketing since its inception but with recent advances in legislation strategic manoeuvring is required by organisations to maintain a healthy data-collecting capability. Is your business ready for a privacy-first future? The simplest way forward deals with the gathering of first-party data, that...
- An Introduction to LinkedInLinkedIn is not a typical social media service. Some argue that LinkedIn isn’t social media at all. What is agreed upon is that LinkedIn is a social network. But it does operate very differently than Facebook, Twitter or Instagram, primarily because it is professionally oriented. Since this is their unique...
- Talent, Teams & Culture – Unlocking Human Potential Through AutomationThe idea of automation may conjure up images of robots taking over jobs in factories but in the world of The Fourth Industrial Revolution the thinking around this concept needs to change. Automation does not replace people but it augments their ability to achieve optimal outcomes through improved performance. In...
- Planning and Budgeting – Increasing Agility Through Adaptable Budgets“Plans are worthless, but planning is everything.” - Dwight D. Eisenhower. It is all good and well to have defined goals, targets and budgets, however, the world is not a closed system and contingencies are often required to adapt operations to meet changing circumstances. Unforeseen changes are a fact of...
- Route to Ready – Digital Transformation by GoogleIt is no secret that since the global pandemic most businesses had to adapt to some kind of digital structures, both internally (the way their teams talk to each other, Zoom) and externally (the way the brand talks to customers). Digital Transformation became the buzzword. Unfortunately like most buzzwords the...
