- Getting Started with Meta Ads ManagerWe’ve all seen some posts on Facebook and Instagram that have the ‘sponsored’ tag. But do you know how to run paid media activities on these social networks? The answer has been simplified as Meta has introduced Ads Manager, a platform through which you can successfully create, manage and optimise...
- Owned Media StrategyIn the media world, there are a multitude of platforms and publications where brands can publish content to market themselves effectively. Understanding which media to use for your marketing strategy is key to reaching success. In this article, we’ll expand on the owned media options available and how to incorporate...
- Dawn of the Cookieless FutureCookies have reached their final destination. Google has decided to phase out the use of third-party cookies, leaving brands to find more innovative and privacy-centric ways of interacting with their audiences. The shift to a cookieless digital marketing environment is radical, but not without new possibilities. What are cookies? Cookies...
- The Power of Content Marketing on Digital PlatformsIn today's digital age, content marketing has emerged as a crucial component for businesses looking to establish their online presence and engage with their target audience. With the rise of digital platforms, the value of content marketing has increased exponentially. However, it is essential to recognise that successful implementation of...
- Search Insight to Help Marketers RespondInsights are a key in bringing about transformation to marketing, and to realise this change marketers need to be able to read and analyse the trends found in market data. One of the most important aspects of analysing data is the ability to make sense of it, turning the data...
- How to use Meta technologies to connect with audiencesIn this blog we’re going to help you understand how to establish a business presence on Facebook, Instagram and WhatsApp. You will learn how to use these apps to build awareness, engage customers and achieve business goals. Tools for businesses on Facebook, Instagram and WhatsApp Businesses of all sizes can...
- Start marketing with MetaIntroduction to Meta technologies In this blog we will review how to use Facebook, Instagram, and WhatsApp to establish an online marketing presence for your business. Many business owners are unsure of the value that social media offers them, this article aims to make clear the marketing benefits and features...
- How to align B2B Marketing and Sales teamsIn the traditional sales funnel the marketing team qualifies leads which are then handed over to the sales team to further nurture the leads toward conversion. However, as the technological environment evolves through the Fourth Industrial Revolution, so does the way in which buyers engage brands. The traditional sales mentality...
- How to plan a marketing campaignWhat is a marketing campaign? A marketing campaign is a coordinated set of activities designed to promote a product, service, or brand to a target audience. The goal of a marketing campaign is to generate interest, awareness, and ultimately, sales or other desired actions from the target audience. Marketing activities...
- Outcomes and AgilityIs your organisation ready to turn insights into innovation? The simplest and strongest strategy for dealing with the uncertainties of the future is using data to drive agile decision-making. The concept of agility methodology is not new, but its implementation remains a tricky prospect for the uninitiated. Making agile decisions...
