- How to Match Metrics with ObjectivesMarketing activities need to have a clearly defined objective. Without knowing what the purpose of your marketing activities are, you won’t be able to know which metrics to analyse to know whether the activities were successful or not. Marketing objectives can be defined by inspecting the types of content you’re...
- How to Design Creative for Social MediaGood graphic design has always been an integral part of marketing. But in a world where the average human attention span is less than 9 seconds it has become a vital component of successful marketing efforts. The importance of compelling visual design cannot be understated. Human beings process visual data...
- The Marketing Reporting GlossaryWhen it comes to reporting the outcomes of marketing activities the actual meaning of what is going on can get lost in all the jargon. To help you navigate the waters of marketing language we have put together a glossary of marketing reporting terms for you to peruse. Common Reporting...
